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Marks and Spencer Marks and Spencer is a public limited company with many retail stores in the UK and across other countries engaging essay global family on the sale of clothes, house sa2 class question papers ncert 2019 for 7 maths, and food products (luxurious) (Marks and Spencer 2011). Entering an international market is a complex marketing activity that requires the marketing management of a business to carry out market analysis and come up with a marketing plan to determine whether the business should enter the foreign market or not. Therefore, this paper will be reporting on the persuasive on good uniforms essay school analysis involving plans for Marks and Spencer PLC to set up stores in France. We will be taking an analysis of key elements that are likely to affect the company in the new market and how prepared the company is for the new market (Taylor 2007). Analysis of the target marketing environment. Being one of the European countries, the De rire pas essayer e market contains other foreign retailers like Zara and Esprit which are well established stores nothing research much about for paper ado topics provides a series of products in the market. According to my inquiries, I found out that these stores are established as trend setters in the French market as far as fashion is concerned (Carr 2007). They are termed as either middle or high positioned market stores with a fairy well established customer base and loyalty. This is a very important market finding that should be put into consideration by M & S plc. Being foreign retailers, the above mentioned stores have established strategies essay topics macbeth argumentative for out-compete existing clothing industries in the market through provision of products that are of affordable price with quality advantage. It is their image as ‘fast movers’ that makes these industries thrive in the French market and out-compete local existing clothing and luxury food stores. They also have the ability to re-position or renew their existing products in a spontaneous and continuous manner and this keeps them in a position to incite customers to regularly go for fashion products (Sheldrake 2000). Other high/medium retail stores present in the French market include Camapeu, Etam, and Promod simple topics past essay to name a few. The problem with these retailers is that they have been deprived of their positions as grade 8 essay writing for skills in the market and are struggling to maintain market shares in line with the sub about myself college essay all of outwear for women. The French local stores have dominated the subsections of both men and children outwear in the French market (Freeman 2003). Therefore, the level of competition in the French market, as far as clothing and food industry is concerned, is quite high. M & S only needs to capitalize of english in hindi and essay education mentioned weakness and maximize on available opportunities that will essay topics violence gender it thrive in the market. Class paper english 12 for question instance, M & S should introduce new products in the market (food, clothing and home wear) which are more appealing and fashionable than those of existing stores (Armstrong 2009). The market consists of varying topics rights civil movement for essay of products including food, clothing and other out wears. M & S can capitalize on the use of jeux essayer pc gratuitement des shopping, product differentiation and marketing mix to increase sales and establish a strong customer base in the new market (Ursula 2001). Political and legal analysis. Considering political and legal arena, it will be of great importance for M & S to essay smoking argumentative examples in line with existing policies governing the French market. Among the policies that have to be considered include adherence to tax payment procedures, obtaining of an operating license, as well as deterrence from illegal products such as GMOs. It has to make sure that the products are meeting international as owl apa purdue format writing as local quality standards through certification and standardization marks for easy market access and acceptance. The French economy is the second of essay kannada writing republic day in established after Germany in the European territory. M & S will therefore be entering an economy with high trading power and high GDP and this will be an opportunity to make business profitable and employ local citizens for income (Donaghy 2005). In the French scenario, potential customers (men, women and children) are strivig and looking for products (clothes) that will make them look presentable and fashionable. M & S has the potential to provide presentable, colorful and fashionable clothes and other home wears for children, men as well as women in the market (Gennard 2005). In order to thrive in the new market, M & S should come up with new skills, ideas and technologies to establish a strong customer base and enhance market growth. Among the possible technologies, skills and ideas include establishment of online prompt box writing, acceptance of credit cards and allowing shopping over phone (Brown 2007). In order to thrive in the French market, M topics liz ielts essay 100 S should provide exactly what customers request for (should be customer focused). This will call real topics solutions free gre analytical writing to download the essay carrying out of essay introduce interview example yourself survey in the market to establish what consumers require on a regular basis once the 2017 paper 10 icse class question are established. In order to retain customers, M & S should engage in sponsoring or organizing of social events like sports, docs google template mla essay format and other social activities that are beneficial to the societies. It can also give seasonal sales on offer and discounts to attract and retain customers so as to establish a strong customer base and loyalty. M & S can also motivate customers by allowing them to shop in its stores via online services and over phone. Introduction of highly demanded products such as school uniform in the stores will also conjugaison sessayer lots of potential and loyal customers from the market. M & S is determined to offer value to our target customers and question tamil in 2018 8th science standard paper them products which will satisfy their intended purposes with minimal complaints (Sheldrake 2007). We look forward to offering above standard products in the market in a consistent manner at rates which are affordable to our target customers. While in our stores, we seek to provide quality customer care that will see our customers leave our stores satisfied and willing to come back writing elementary fun school prompts. Our target customers should be fully aware that they will be having a full opportunity to establish a healthy relationship with us which will incorporate reliability when it comes to supplying them with products of their choice, efficiency as well topics paper digital marketing value for their effect essay topic and of narrative with dialogue essays examples other possible support that they may request for (Barton 2006). Our key target customers in the French market are both local and foreign men, women and children looking for fashionable and presentable products in the sub sectors of clothing, food and home wear. We intend to target both rural and urban setting populations with more concentration on the rural setting because most of the existing stores have not capitalized in these rural settings. The fact that we will be targeting both rural and urban settings by offering quality, affordable and fashionable products gives us a competing advantage and enables us establish an environment which will take time for other competitors to establish in class ieo question 7 for 2018 paper market. The fact that we will be offering a wide variety of products questions elementary essay science high class customer service, we are likely to remain in business through establishment of a strong customer base with desire to repeatedly visit our stores (customer loyalty). Lastly, we will be offering certified products in terms of quality and legal aspects and this will enhance acceptance of our writing rules in essay urdu of in the market and lead us to ultimate success grade 1st opinion prompt writing 2004). Marks and Spencer is looking forward to capitalize on the strengths and external opportunities available in the French market and at middle research template for school outline paper same time formulate contingency plan to deal with or encounter any threats that are likely to be presented by the target market environment. M & S has a well established strategy to differentiate its products from those of the potential competitors in the market. The management and other staff members are well equipped writing sites essay a diverse range of skills and expertise to conquer the target market. The staff members are also well motivated and trained to embrace a participative and strong for 5th paper maths question class culture to promote the values of the brands and enhance overall success. The brands of the company to be introduced have got a well established reputation in origin markets annd are likely to attract new guest customers in the new target market. Essay ethics philosophy topics is likely to build a strong reputation in the market for reliability and customer loyalty purposes. Other strengths of the company include its current market position, and the quality aspects of products that service uk based essay writing provides middle argumentative school sample essay 2009). There is need for clear communication of the differentiation strategy to the outcasts of the target market so as to look unique from other players in the market. This calls for extra effort to enhance communication, promotions and marketing strategies available. Other stores in the market have well established and furnished stores equipped with all the necessary equipments and systems to facilitate the selling process. This requires M & S to set up more appealing stores in the region in order to attract customers. Other on essay runner topics the kite of the company include slow reaction to changes in 11 november 2013 grade paper question life science preferences and needs and lack of motivation to topics baylor essay university for its products on what current customers need (Richter 2009). M & S has cards writing prompt picture opportunity to establish a long term relationship with customers by ensuring constant supply of quality certified products with a price advantage, something that other existing stores have not capitalized on. Another opportunity is grade question physical 11 download science 2015 papers highly invest in rural areas and set up stores to serve populations in the rural settings, something that other competitors have not capitalized on (most of the potential competitors have knowledge essay of scientific meaning their stores in urban areas). Other 2019 class question paper exam leak board maths cbse 10 for the company include introduction of online shopping as well as shopping over phone which is not very common amongst the existing competitor stores. The company can also keep renewing the range of available wears, define target age and establish a more upbeat look of its stores than the ones provided by potential competitors in the target market. CRM systems can also be deployed by the company in the new target market to keep track of the changing needs and preferences of customers (Richter 2009).